Lamborghini’s Urus US Debut

Photos: Motor Authority

Lamborghini also had the Urus on display for the first time in the US. We already caught shots of it outside the factory back in Italy, and months ago at the Beijing autoshow. Since it’s debut on the showroom floor, the look has actually grown on us a little bit. In reality, the curves an edges of the design look a lot better than in the rendering that they first introduced.

This is a pretty big deal for Lamborghini. The US is definitely the target market for this kind of vehicle. Pebble Beach is the first time Lamborghini’s anticipated cash cow will meet the audience it’s supposed to please.