Porsche’s Logo was Designed on a Napkin
Porsche’s logo has become their icon internationally, but that wasn’t always the case. For the early part of Porsche’s life, they were emblemless. That is, until Ferdinand Porsche Jr. decided that he wanted to bring Porsche to the United States.
In 1950, Porsche turned to the godfather of imports, Max Hoffman, to bring their popular 356 coupe it the United States. Two years later, after a successful expansion of Porsche’s business from the east coast to California, Dr. Porsche met with Hoffman in a coffee shop. There, he sketched out the the Stuttgart coat of arms superimposed on the wurtemburg coat of arms on a napkin with Porsche emblazoned over the top.
Two years later Porsche would make it’s official debut at the New York Auto show, kicking off their entry into the United States market as a major player. Like the other American car makers, they finally had their own logo, and were ready to be taken as more than just that “weird German sports car.”