TUDOR Watches to be Title Sponsor of United Sports Car Championship.

As most of you know, this will be the last year for the American Le Mans Series (ALMS) presented by Patron.  Starting with the Rolex 24 hours of Daytona in January 2014, the ALMS will combine forces with the Rolex Sports Car Series to form the TUDOR United Sports Car Championship (USCC).

Exclusive time piece creator, TUDOR has struck a sponsorship deal with IMSA (International Motor Sports Association), the sanctioning body behind the ALMS, and soon to start, USCC series.  The deal between TUDOR and IMSA will keep the high-end watch manufacturer as the USCC title sponsor for 5 years.

TUDOR is a subsidiary to high-class watch maker Rolex, the Grand-Am Sports Car Series’ current title sponsor. The company will keep the Rolex brand name as the event sponsor for the Rolex 24 hours of Daytona.

TUDOR has an established link to motor sports through their partnerships with Porsche, Ducati and the FIA World Endurance Championship.

Tim DeLong