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Vivid changed turbo pricing, how about Vivid/Evoms change NA S.C. pricing

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  #16  
Old 03-14-2008 | 10:28 AM
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Just saw this post... We have no control over the TPC prices. Having used a TPC supercharger on my 2000 996 C2, I can tell you there is a TON MORE parts and what goes into it then just reflashing a TT. I could not agree with you more on price though. We can sell 350Z, Corvette, even Scion superchargers for $5000-$6000, why not 996?
 
  #17  
Old 03-14-2008 | 10:34 AM
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Sooner or later the EVOMS apologists had to come out.

We shouldn't just say the EVOMS SC is overpriced. The TPC Racing is even worse. They mention in their ad that they use the highly popular Eaton M90 positive displacement SC used by many manufacturers. This is very true. You can find this SC new on EBAY for around 1500 bucks. This SC is used on Ford's, GM's, Mercedes, trains, planes and automobiles. So it's not like it's a one off piece. 10,900 from TPC is outrageous.

Now back to business school. I do own a very successful business. EVOMS I've heard has sold well over 100 SC's. Probably 150-200. I just have this feeling their business model does not require them to sell 100+ of a $10,000 product to pay off R&D. So their SC is now just a commodity. Instead of selling a few a month at 10K, why not sell 5-10 times that at say 5-6,000.


On top of the much larger net profit on the sale of superchargers, they would probably make as much money on labor.

Most on this forum probably know this, but the average joe does not. When any auto shop quotes you a labor cost, it's alway at book rate. It will take 3 hours at 100/hr. In reality, it probably only took 1.25 hours. Pure profit to the shop. So when you hear 20 or so hours to install a SC, there is a ton of profit there. This is why when I have labor done, I'll always call up the dealer and find out the book rate in hours and then bargin with my shop. I've used the same Porsche, BMW, AUDI, Mercedes shop for 10+ years. I'm sure they like the business even tho their net profit from me may be lower.

If you want to see what competition does, just look at all the new packages Vivid/EPL has come out with. They have changed the whole pricing structure of 996 TT tuning.

I bought my 996 2 years used . . . so I didn't overpay. The only ones who overpaid are the ones who paid 20,000+ for tuning packages for 600-700 HP that can now get that for 3500-14,000.

In reality EVOMS has played this market perfectly. Make the most profit when you have the least competition and when you finally have competition and the price goes down match that price. You will still probably get more business because you have the more recognizable name in the market. That's business 101.

Time to go watch the market crash some more. I'm glad I've been 75+% in gold for the last three years. Until the dollar starts strengthening, I'll stay there.
 
  #18  
Old 03-14-2008 | 10:40 AM
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Originally Posted by Ken7258
Sooner or later the EVOMS apologists had to come out.

We shouldn't just say the EVOMS SC is overpriced. The TPC Racing is even worse. They mention in their ad that they use the highly popular Eaton M90 positive displacement SC used by many manufacturers. This is very true. You can find this SC new on EBAY for around 1500 bucks. This SC is used on Ford's, GM's, Mercedes, trains, planes and automobiles. So it's not like it's a one off piece. 10,900 from TPC is outrageous.

Now back to business school. I do own a very successful business. EVOMS I've heard has sold well over 100 SC's. Probably 150-200. I just have this feeling their business model does not require them to sell 100+ of a $10,000 product to pay off R&D. So their SC is now just a commodity. Instead of selling a few a month at 10K, why not sell 5-10 times that at say 5-6,000.


On top of the much larger net profit on the sale of superchargers, they would probably make as much money on labor.

Most on this forum probably know this, but the average joe does not. When any auto shop quotes you a labor cost, it's alway at book rate. It will take 3 hours at 100/hr. In reality, it probably only took 1.25 hours. Pure profit to the shop. So when you hear 20 or so hours to install a SC, there is a ton of profit there. This is why when I have labor done, I'll always call up the dealer and find out the book rate in hours and then bargin with my shop. I've used the same Porsche, BMW, AUDI, Mercedes shop for 10+ years. I'm sure they like the business even tho their net profit from me may be lower.

If you want to see what competition does, just look at all the new packages Vivid/EPL has come out with. They have changed the whole pricing structure of 996 TT tuning.

I bought my 996 2 years used . . . so I didn't overpay. The only ones who overpaid are the ones who paid 20,000+ for tuning packages for 600-700 HP that can now get that for 3500-14,000.

In reality EVOMS has played this market perfectly. Make the most profit when you have the least competition and when you finally have competition and the price goes down match that price. You will still probably get more business because you have the more recognizable name in the market. That's business 101.

Time to go watch the market crash some more. I'm glad I've been 75+% in gold for the last three years. Until the dollar starts strengthening, I'll stay there.
+1
 
  #19  
Old 03-14-2008 | 10:46 AM
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Originally Posted by DeAd-EyE
....BMW SC kits cost more than that.
dude what are you saying? AA Tuning SC for BMW's are like $5000... AA is the best SC for BMW...
 
  #20  
Old 03-14-2008 | 10:58 AM
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you know that VF Engineering makes the SC kit and the reflash is GIAC. So along with EVO providing the original car and some of the R&D, by now VF could bring the price down because the market of the 996 owner is different. EVO has the exclusive on the product so they control the pricing really.
 

Last edited by vividracing; 03-14-2008 at 11:11 AM.
  #21  
Old 03-14-2008 | 11:43 AM
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Sounds like many of you should be driving Mustangs so you could afford performance mods. Like I said, if there is so much profit it the 996 SC, it's a no brainer what you should be doing with your investment funds.


I'm looking forward to your presentation of your high performance, $6,000 supercharger system for the 996.
 
  #22  
Old 03-14-2008 | 12:10 PM
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what we have here is niche market. price is not driven by production cost, but what the market will bear. it sucks to be a buyer in that kind of market; get over it. if it's any consolation, niche markets often become non-neitzsche (non-existent) markets. maybe they can make something pretty with the SC kits they can't sell.

and, if wishes were horses, we all would ride.
 
  #23  
Old 03-14-2008 | 01:22 PM
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I think EVO has a great kit, I think its way over priced.Its basic business, something is worth what someone is willing to pay. If you truly want to see a cheaper SC kit, there needs to be someone willing to step up and design one. Dan what do think
 
  #24  
Old 03-14-2008 | 01:51 PM
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Originally Posted by 1999Porsche911
You can clearly see which of the posters on this thread have never run a successful business. There is a lot more than covering costs of parts and R&D in determining the price of a product. It takes more than a few business courses in college to learn. This is the typical argument of "I could do it better", yet you don't. If you don't like the price, develope one yourself and sell it for $6,000. See how long you survive providing the product for that price to a your small customer base.

Funny thread. People who overpaid for a car complaining about having to spend a few thousand dollars on a mod.
Actually, I'm very successful in business - mostly because I know a good deal when I see one. I also know enough not to get hosed. I've seen Evo's facility, their ads in various magazines, and their product line. Clearly their business and marketing model has been successful since they can afford all that, not to mention have some of you believing their prices represent good value. I didn't get to be able to buy a porsche (at way below market) because I'm good a throwing money away. There isn't $2500 worth of parts in an SC kit. If you think paying 11 grand for it puts you in an elite club with an exclusive product that represents a good value to you, then props to Evo - they did a great job.

I wish I had the time to develop an SC kit. I'd obviously make a ton of money.
 
  #25  
Old 03-14-2008 | 02:06 PM
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Originally Posted by John Romano
There isn't $2500 worth of parts in an SC kit.
Price a C-1 Head unit from Procharger... I hope you're going to Paper-Mache the rest of that kit.

I can't speak on the price of every tuner's kits out there, but I can tell you there isn't 7 grand worth of mark-up in any kit on the Market with the exception of the Ruf stuff. The market simply isn't there to support something like that.

Regardless of what model its going on, 996, 997, 986, 987 - You will always see reliable kits priced between 5500 and 10K. With some kits requiring injectors, water-to-air intercoolers, headers with cats, custom intakes and Maf Housings, etc... Prices add up quickly. Our one-off intake plenums alone take 2 days solid to fab for each 3.2 Boxster kit. There is over 100 individual pieces in that same SuperCharger kit which ship with each one that is ordered.

We are always looking for ways to lower prices, volume beats price gouging anyday.
 
  #26  
Old 03-14-2008 | 02:20 PM
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Originally Posted by Zookie
dude what are you saying? AA Tuning SC for BMW's are like $5000... AA is the best SC for BMW...
for what car? E46 M3?
 
  #27  
Old 03-14-2008 | 02:23 PM
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Originally Posted by John Romano
Actually, I'm very successful in business - mostly because I know a good deal when I see one. I also know enough not to get hosed. I've seen Evo's facility, their ads in various magazines, and their product line. Clearly their business and marketing model has been successful since they can afford all that, not to mention have some of you believing their prices represent good value. I didn't get to be able to buy a porsche (at way below market) because I'm good a throwing money away. There isn't $2500 worth of parts in an SC kit. If you think paying 11 grand for it puts you in an elite club with an exclusive product that represents a good value to you, then props to Evo - they did a great job.

I wish I had the time to develop an SC kit. I'd obviously make a ton of money.
I hope you use more realistic supply prices for your business.
 
  #28  
Old 03-14-2008 | 04:04 PM
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This is truly comical. Not a lot of profit in tuners kits. Evo stage 1 is 3,115 for a tune, Vflow and 6 spark plugs. You can buy the EPL K16/16G 600HP total package for 3,500. Evo stage 2 gets you new mufflers for 4 grand more, stage 3 costs 11,500 for k24's and 625HP. I'd rather pay 3,500 to EPL for a faster spooling 600 HP K16/16G package. And if you did have a better intake and free flowing exhaust you'd probably be at 625HP. 3,500 or 11,500, tough decision. Got to be some good profit in that stage 3 kit. Evo GT 700 is 25,900 for 700 HP. Vivid I believe now has 700HP for 14-15K. A 650-660 HP package from Vivid/Evo is 11-12K, I do realize you need to 2-4k more for an exhaust, upgraded diverter valves, etc. I tend to believe there is a little more then 7,000 of profit in the GT 700 when Evo's own 660 package is selling for 11,195. $16,000 for 40HP, got to be some profit there.

Why do a few always basically say" if you can't afford to be ripped off, you shouldn't own a Porsche". I want value no matter what I buy.

You can't fault Evo for basically being first to the market with a lot of these packages. Business is business and what automotive business wouldn't love to have the margins Evo has enjoyed. It's just that times have changed and just at the right time for me to buy a turbo.
 

Last edited by Ken7258; 03-14-2008 at 04:33 PM.
  #29  
Old 03-14-2008 | 04:20 PM
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Originally Posted by 1999Porsche911
I hope you use more realistic supply prices for your business.
I do! That's why I will eventually get an SC for my car and I won't pay 11 grand for it. That's not to take anything away from you, sir. If you paid 11 grand and you're happy, then your SC is worth 11 grand and you got your money's worth. And Evo is laughing all the way to the bank.
 
  #30  
Old 03-14-2008 | 04:51 PM
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Originally Posted by John Romano
I do! That's why I will eventually get an SC for my car and I won't pay 11 grand for it. That's not to take anything away from you, sir. If you paid 11 grand and you're happy, then your SC is worth 11 grand and you got your money's worth. And Evo is laughing all the way to the bank.

Talk is cheap. Find me all the componants for the EVOM system for $2500 an I'll buy a dozen of them from you for $3,000 each. That will make you a cool $6,000. I'll even pay for shipping.

Oh yeah, I forgot, I live in the real world, apparently you don't. It's easy to talk a big game, quite another to walk it.

BTW, your assumption that I paid $11,000 for my system is also wrong.

How's your overpriced ($500) air filter working?
 

Last edited by 1999Porsche911; 03-14-2008 at 04:55 PM.


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