09 Vantage high price increase
#16
11-29-2008 | 11:45 AM
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The factory has recently announced that they will shut down the factory for an additional 2 weeks after xmas. I take this as an admission from the people in charge that there is oversupply (even with already reduced production 09s) and basically NO buyers.
The buyers that do exist are buying 07s and 08s below cost because the deal is too sweet and they are ignoring 09s for now.
Right before the factory shutdown annoucement + the Ulrich bez (Ceo) statement that the luxury market is shrinking...
I was offered 11% off a brand new 09 Vantage coupe, fully loaded and I suspected they could do better still.
Prices are going to keep falling - residuals are BAD for these cars. It requires a lot of passion to buy this car AT ALL, esp. in this economy.
If by spring the heavily discounted 07/08s are all more or less all sold, 09s will probably fall to a similarly heavily discounted level right above or even below cost. The cars a dead weight once they arrive at dealers and start eating away at the dealers bottom line every day they go unsold.
07/08 discounts have been discussed ad nauseum so I won't go there, but 09 prices should be in the 15%+ discount range as soon as the new year hits.
I also have reliable info from europe that the factory will soon offer a 5k incentive programme for ANY car the factory produces, yes that includes 09s and even the DBS. They did this previously (for vantages only) and the incentive was later extended to the USA as well.
No matter how optimistic or capable the new owners of Aston martin are or were, history has a way of repeating itself.
Despite all the exciting things this company has done recently (new research centre, nurburgring research centre, LOTS of new models in the pipeline) it is hard to deny that Aston is in trouble right now.
The 09 was a much needed facelift to revitalize interest in the V8s, but they made the big mistake of releasing it while way too many 07/08s were unsold (EVEN at a huge discount)
This is all bad news for a company that prices itself on exclusivity - one pillar of which was the high price of entry even for their lowest model - which has since fallen to below 100k for a new, untitled car. Residuals will also reflect these front-end discounts...
After all is said and done, to buy an aston is a decision of passion - there are still a few buyers left, but they WILL recieve heavy discounts on ANY car they choose.
On a final note, there are AM dealers in the USA that have not sold a SINGLE car for 6+ months and are on the verge of collapse. This is a buyers market. Hunting season started months ago, but will be in its prime in Jan/Feb.
The buyers that do exist are buying 07s and 08s below cost because the deal is too sweet and they are ignoring 09s for now.
Right before the factory shutdown annoucement + the Ulrich bez (Ceo) statement that the luxury market is shrinking...
I was offered 11% off a brand new 09 Vantage coupe, fully loaded and I suspected they could do better still.
Prices are going to keep falling - residuals are BAD for these cars. It requires a lot of passion to buy this car AT ALL, esp. in this economy.
If by spring the heavily discounted 07/08s are all more or less all sold, 09s will probably fall to a similarly heavily discounted level right above or even below cost. The cars a dead weight once they arrive at dealers and start eating away at the dealers bottom line every day they go unsold.
07/08 discounts have been discussed ad nauseum so I won't go there, but 09 prices should be in the 15%+ discount range as soon as the new year hits.
I also have reliable info from europe that the factory will soon offer a 5k incentive programme for ANY car the factory produces, yes that includes 09s and even the DBS. They did this previously (for vantages only) and the incentive was later extended to the USA as well.
No matter how optimistic or capable the new owners of Aston martin are or were, history has a way of repeating itself.
Despite all the exciting things this company has done recently (new research centre, nurburgring research centre, LOTS of new models in the pipeline) it is hard to deny that Aston is in trouble right now.
The 09 was a much needed facelift to revitalize interest in the V8s, but they made the big mistake of releasing it while way too many 07/08s were unsold (EVEN at a huge discount)
This is all bad news for a company that prices itself on exclusivity - one pillar of which was the high price of entry even for their lowest model - which has since fallen to below 100k for a new, untitled car. Residuals will also reflect these front-end discounts...
After all is said and done, to buy an aston is a decision of passion - there are still a few buyers left, but they WILL recieve heavy discounts on ANY car they choose.
On a final note, there are AM dealers in the USA that have not sold a SINGLE car for 6+ months and are on the verge of collapse. This is a buyers market. Hunting season started months ago, but will be in its prime in Jan/Feb.
Last edited by Moogle; 11-29-2008 at 11:58 AM.
#17
11-30-2008 | 03:40 PM
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Joined: Feb 2006
Posts: 314
From: CT
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I hope so... I will be in the market for one in Jan/Feb time frame.
#18
12-01-2008 | 09:20 PM
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Joined: May 2008
Posts: 61
From: Connecticut USA
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Me too. Snow is coming down. I am more likely pull the trigger in March/April.
which part of CT are you at?
#19
12-20-2008 | 07:44 PM
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Joined: Oct 2007
Posts: 89
From: Los Angeles
Rep Power: 21
Thanks for the info. That is exactly what I thought. Dealer flips them making $10-20k. I have seen plenty of them sitting on dealer lots gathering dust.
