Audi puts "Old Luxury" on notice in superbowl ad
#16
mishref:
You are over-analyzing. The front half of that car isn't supposed to depict a specific marque rather just the idea of "old luxury" - they don't want to put a Mercedes or BMW front end there, so they resort to something that has a bit more of the image the average consumer associates with old luxury. Remember, this commercial very clearly was just as much of an advertisement for Audi as it was for the R8 - Audi isn't going to spend $2.7 million + cost of making the commercial to sell R8s, R8 is a limited production car. This commercial speaks more to Audi as a brand and the R8 is the halo car.
I thought it was brilliant.
-m
You are over-analyzing. The front half of that car isn't supposed to depict a specific marque rather just the idea of "old luxury" - they don't want to put a Mercedes or BMW front end there, so they resort to something that has a bit more of the image the average consumer associates with old luxury. Remember, this commercial very clearly was just as much of an advertisement for Audi as it was for the R8 - Audi isn't going to spend $2.7 million + cost of making the commercial to sell R8s, R8 is a limited production car. This commercial speaks more to Audi as a brand and the R8 is the halo car.
I thought it was brilliant.
-m
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