Bentley vs Rolls Royce
#1
04-14-2024 | 01:53 AM
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Bentley vs Rolls Royce
Haven’t posted for a while, but thought this was worth bringing up:
https://asymmetricworld.com/2024/04/12/25-years-on-who-really-won-the-battle-over-rolls-royce-and-bentley/
No point denying our provenance but it’s interesting to consider how the two German owners have fared with the car brands. Important that RR isn’t profitable.
https://asymmetricworld.com/2024/04/12/25-years-on-who-really-won-the-battle-over-rolls-royce-and-bentley/
No point denying our provenance but it’s interesting to consider how the two German owners have fared with the car brands. Important that RR isn’t profitable.
#2
04-17-2024 | 11:05 AM
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A fair conclusion:
What neither side anticipated then, but both reacted to, was the rise of the SUV, which perhaps suited the saloon platform better than a sport GT one. Each side has done well but RR has really taken off on its SUV offering; the EV challenge will be next. At the end of the day though, the real benefits will have to be chalked up to ‘intangibles’ including prestige for the owner and, one assumes, spillover benefits from any R&D linked to these luxury marques. It is probably really us, the consumer, who has benefited from these two auto giants deciding to maintain what are basically hobby horses; if the Germans were not so vain, we probably would not have the cars we enjoy today ….
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